Internet, mail, and mixedmode surveys title internet, phone, mail, and mixedmode surveys. Our goal was to determine the best ways to maximize web response rates in a highly internet literate population with full internet access. The mixedmode design of this survey was an attempt to reduce overall cost. Surveys increasingly use mixed mode data collection e. We mailed the first round of the paper survey questionnaire to nonresponders when the fourth email solicitation was sent. Comparison of web and mail survey response rates public.
Optimal contact strategy in a mail and web mixed mode survey anders holmberg1, boris lorenc1, peter werner1 1statistics sweden, e mail. Web surveys share the advantage of mail surveys as regards visual aids. Mixed mode surveys, which combine different modes of data collection, such as, facetoface, telephone, and web, are becoming standard data collection tools biemer and lyberg, 2003, p. Uses of surveys in merger cases and procedural issues 1. Writing questions and constructing the questionnaire. In order to conduct a followup evaluation, we implemented a mixed mode survey that relied on communication using the web, postal mailings, and telephone calls.
A crucial resource for increasing response rates and obtaining highquality feedback from mail, electronic, and other surveys. However, this choice is being made with relatively little consideration of its potential influence on survey results. You will need to decide on what method you want to use to collect your data. Now, this special 2007 update of the classic text features major additions covering the. Optimal contact strategy in a mail and web mixed mode survey. Moreover, the ess is looking for other modes, mainly for a mixed. Good practice in the design and presentation of customer. Comparison of response patterns in different survey.
One solution to these problems has been the introduction of mixed mode surveys. Likewise, just as in mail surveys, the respondent is in charge, and the situation may offer more privacy than in. Telephone surveys have been a principle means of learning about the attitudes and behaviors of citizens and voters. Internet is quickly becoming the survey mode of choice for stated preference sp surveys in environmental economics. That mixed mode surveys approach could yield the cost and speed advantages of online surveys while still reaching people who do not have internet access. This web site gives you access to the rich tools and resources available for. Post merger and acquisition innovation and performance. Metaanalytic evidence and avenues for future research. Internet surveys as part of a mixedmode design joop hox. The motives to offer a web alternative lie in data quality and financial considerations.
The single mode telephone survey, however, is increasingly threatened by rising costs, the declining use of landline telephones, and declining participation rates. Using mixedmode surveys internet and mail to examine general. The goal of mixedmode surveys is to combine data from different sources into one data. Comparison of response patterns in different survey designs.
Our goal was to determine the best ways to maximize web response rates in a highly internetliterate population with full internet access. We used data from a longitudinal panel, the hygiene and behaviour. Deployment of a mixedmode data collection strategy does. Improving response to household surveys using mail contact to. Guiding principles for mail and internet surveys 8. If 10% of the surveys were to shift from phone to webform all else held equal the nps would drop from 54. The tailored design method article in journal of continuing education in the health professions 303 june 2010 with 210 reads how we measure reads. The new edition is thoroughly updated and revised, and covers all aspects of survey research. University of massachuses human dimensions of marine and coastal ecosystems program recent decrease in response rates to mail surveys decrease in funding.
A new trend mixed mode surveys, that is, surveys that combine the use of telephone, mail, andor facetoface interview procedures to collect data for a single survey project are occurring with. For example, it has been learned that different survey modes often produce different answers to the same questions, such as more positive responses to scale questions on telephone than on web surveys dillman and christian, 2005, christian et al. Mixed mode sometimes we need to acquire samples through both online and offline means. Mixedmode surveys using mail and web questionnaires published on oct 10, 2010 with the internet now being a part of everyday life mixedmode surveys that use the world wide web can be seen as an. We combine online and offline recruitment methodologies, to achieve total representation of your target demographic through landline, mobile and online communication. The tailored design method book october 12, 2008 authoreditors. Mixed mode surveys using mail and web questionnaires published on oct 10, 2010 with the internet now being a part of everyday life mixed mode surveys that use the world wide web can be seen as an. We examine a post election mixedmode internet and mail survey. Write each question in a way that minimizes the need to reread portions in order to comprehend to response task. Mixedmode surveys try to combine the best of all possible worlds by.
We have brought it back into the 4the edition of the tdm book. Jan 01, 2014 internet, phone, mail, and mixed mode surveys book. However, mixed mode surveys could have potential drawbacks. We used data from a longitudinal panel, the hygiene and behaviour infectious. Abstract mixed mode surveys present one opportunity for extension to determine program outcomes at lower costs. Survey data are affected by all aspects of the survey process. A complete, starttofinish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, internet, mail, and mixedmode surveys. Response rate and measurement differences in mixed mode surveys using mail, telephone, interactive voice response ivr and the internet. For nearly two decades, don dillmans mail and telephone surveys and the total design method it outlined has aided students and professionals in effectively planning and conducting surveys. The tailored design method 9781118456149 by dillman, don a smyth, jolene d christian, leah melani and a great selection of similar new, used and collectible books available now at great prices.
But much has changed since the tdm was developed in 1978. Improving response to household surveys using mail. Combining webbased and mail surveys improves response. The tailored design method, second edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys. We need it, just as we need all of our data collection modes. Census bureau aapor 67th annual conference, orlando, fl may 18, 2012. How can mail contact be used to get people to respond over the internet. Mixed mode survey designs are attractive, because they are cost effective and because they can be successful in reaching. The primary advantage of mixed mode surveys is that a they. Results from a mixedmode mail and internet reinterview joan m.
Response rate and measurement differences in mixed mode surveys using mail, telephone, interactive voice response ivr and the internet da dillman, g phelps, r tortora, k swift, j kohrell, j berck, bl messer. If we merge 2006 vote data into our file and delete nonvoters from the sample. The design and administration of surveys mail don a. The tailored design method, third edition provides professionals with practical howto guidelinesgrounded in the most current researchon optimally using the internet, mail, and phone channels to their best advantage. Mixedmode surveys and the internet published in survey practice. Response rate and measurement differences in mixedmode. The survey system is the perfect choice for mixed mode survey software.
Most surveys conducted primarily for the merger case itself have been submitted by the parties as part of phase 1 of a merger case. This article examines the impact of mixedmode surveys telephone and webform using actual data from a b2b companys transactional survey for the research study telephone surveys garner higher scores than the identical webform survey, caused by a scaletruncation effect. As insightful and practical as its classic original, mail and internet surveys, second edition is a crucial resource for any researcher seeking to increase response rates and obtain highquality feedback from mail, electronic, and other selfadministered surveys. The web page for the survey also contained a link to a pdf version of the questionnaire that could be printed out and faxed or mailed back. The third edition has a chapter devoted to mixedmode surveys. For over two decades, dillmans classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. Pdf internet mail and mixed mode surveys the tailored. Don dillmans mail and internet surveys, second edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Abstract mixedmode surveys present one opportunity for extension to determine program outcomes at lower costs. We conducted two experiments designed to evaluate several strategies for improving response to web and webmail mixedmode surveys. We conducted two experiments designed to evaluate several strategies for improving response to web and web mail mixed mode surveys. Find all the books, read about the author, and more.
Now thoroughly updated and revised with information about all aspects of survey research, internet, mail, and mixedmode surveys. Mar 01, 2004 to reliably use a mixed mode strategy e. The tailored design method2007 update with new internet, visual, and mixed mode guide. Dec 06, 1999 a complete, starttofinish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, internet, mail, and mixedmode surveys. Everyday low prices and free delivery on eligible orders. The classic survey design reference, updated for the digital age for over two decades, dillmans classic text on survey design has aided both students and. It features expanded coverage of mobile phones, tablets, and the use of doityourself surveys, and. May 18, 2010 telephone surveys have been a principle means of learning about the attitudes and behaviors of citizens and voters. Mail internet telephone in person mixedmode each organization must decide what method will best suit their organization, depending on cost and time. We then discuss optimal design for mixedmode situations involving the internet in section 3. Mixedmode surveys using mail and web questionnaires by. Don dillmans guiding principles for mail and internet surveys dillman, d. Welcome to the web site for internet, phone, mail, and mixedmode surveys.
One solution to these problems has been the introduction of mixedmode surveys. Scenariobased multicriteria prioritization framework for urban transportation projects. The classic survey design reference, updated for the digital age for over two decades, dillmans classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. Don dillmans classic textbook on survey research methods is a mustread and follow for anyone conducting survey research.
However, a combination of different survey modes in one study, be it crosssectional or longitudinal, can lead to different kinds of measurement errors. Researchers have used survey response rates as one measure of equivalency. A they have higher nonresponse rates b they automatically produce vouchers of data to clients c there is no effect on response caused by the various modes d researchers can take the advantages of different modes to achieve their data collection goals e all of the above are true answer. Oct 31, 2008 a complete, starttofinish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, internet, mail, and mixedmode surveys. Their combined citations are counted only for the first article. We compare response patterns in a populationbased health survey using two survey designs. The tailored design method, second edition, thoroughly revised and updated by the author from his classic text, addresses. Response rate and measurement differences in mixedmode surveys using mail, telephone, interactive voice response ivr and the internet. In order to conduct a followup evaluation, we implemented a mixedmode survey that relied on communication using the web, postal mailings, and telephone calls. Optimal contact strategy in a mail and web mixed mode survey anders holmberg1, boris lorenc1, peter werner1 1statistics sweden, email. Mail surveys are still a good survey tool, but now internet surveys are.
Dillman washington state university, pullman, washington 991644014 key words. A complete, starttofinish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, internet, mail, and mixed mode surveys. Improving response to web and mixedmode surveys public. The tailored design method2007 update with new internet, visual, and mixedmode guide. You only have to enter, copy, or import your questions once, and then you can use the same question file for any or all. The rationale for using this approach to surveying and details for implementing it are provided in. Increasing availability of the internet allows using only online data collection for more epidemiological studies.